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The 90s impressive collection of rave posters and flyers used for music shows featured a distinct style of neon with heavy use of gradients, bold typography, and a general psychedelic feel. The 80s neon trend is very influential and visible for rave as a design style. The posters created for Rave parties and shows were a bold statement and showed a clear disregard for convention.
Jingqi Fan's chilli red and peony pink restaurant identity is a 90s-inspired palate cleanser - It's Nice That
Jingqi Fan's chilli red and peony pink restaurant identity is a 90s-inspired palate cleanser.
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Upcoming Design Trends of 2021
Bands like Nirvana, Soundgarden and Pearl Jam had people all over the world wearing thrifted flannel shirts and copious amounts of eyeliner. This laid-back and carefree outlook translated directly into graphic design, most notably on the album covers of these bands. We can’t discuss ’90s design without mentioning the music genres that dominated and informed all aspects of popular culture including graphic design and fashion.
Rave
While the main white logo was already designed in the 80s, Nickelodeon embraced the 90s cartoon logo style. This meant the use of organic shapes—they had many and used them whenever possible. New trends emerge each year, and how we use graphic design products changes with them. Whether you are a professional designer or just starting out, you will find MasterBundles’ selection of graphic design products to be...
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What Apple, Google, and Amazon's websites looked like in 1999 - Mashable
What Apple, Google, and Amazon's websites looked like in 1999.
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Though one blog, while reviewing an exhibition of rave flyers, dubbed it one of the “least subtle eras in graphic design history,” the ’90s, I think, have now had time to settle in as a comforting time of experimentation with design. After all, 1990 saw the birth of Photoshop 1.0, exclusively for Macintosh. Featuring vibrant bold and pastel colors, abstract shapes and patterns, dorky fonts, and kitsch textures such as jelly shoes and fuzzy hair accessories, there’s no question that 90s pop culture trends had a big impact on design.
La Musica II, Brochure, De Appel, 1996-97
Let's take a look at the 1990s logo design aesthetic, along with some awesome examples and inspiration. The 90’s graphic design was a complete mashup of styles, starting from rebellious grunge, the experimental anti-design, pop-culture-inspired sweet designs, along with bold colorful Memphis style. In fact, the 90’s graphic designs were so iconic that even today, we’ve got modern movements inspired by the last decade of that century. The 4 main graphic design styles were pop culture, grunge, anti-design, and rave.
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Artists in California have long been aware of the persuasive powers of design, using bright colors, playful typefaces, and bold shapes to push forward their ideas. The Fresh Prince of Bel-Air is an aesthetic 90s logo that features all the elements that made the 90s so trendy. The mix of vibrant colors that are punchy on screen with the use of a grunge, graffiti-style typeface and a serif italic font works really well. The boom of the 90s graphic design trend was for many a significant part of their childhood, teenage years or early adolescence.
And even more, we’ve got the Memphis style that started off years before the 90’s graphic design but really kept its popularity during that decade and even remains trendy today. In 1947 she began teaching art at the Immaculate Heart College in Los Feliz, eventually becoming chair of the art department there. Fusing Pop Art and innovative typographic design, her prints increasingly reflected her progressive politics, from racial justice and labor rights to nuclear disarmament and the anti-war movement. Saved by the Bell is a 90s logo design that also possesses the main characteristics of the decade.
Anti-design
The Memphis design movement has been described as Bauhaus-meets-Fisher-Price, which perfectly sums up the essence of its current resurgence. Whilst Memphis was very much an ’80s trend, it seeped into ’90s design and like all good trends, has found its way back in the early 2020s. The ’90s also present the most recent, pre-internet time—as in this was the era in which people began welcoming the internet into their homes, but it wasn’t yet commonplace. It’s therefore thought of as a simpler time than the ever so digitally-dependant today, which is why nostalgia marketing works so well with events or design from this decade, and why Gen Zs are so fascinated by it. Nostalgia marketing taps into and innovates upon audiences’ fond memories (and therefore positive associations) of events or features from decades past to create fresh, contemporary concepts. The resurgence of ’90s design is therefore particularly popular with millennials, as it represents their ‘coming of age’ period.
The minimalism trend continued through fashion into interior design, products, branding, and of course, graphic design. Monochromes and black and white photography ruled the design landscape and set high marks for today’s brand design. One of the most famous names in 90s graphic design remains one of David Carson. Despite being rebellious and against the rules, Carson got really popular and his clients were big famous companies who wanted to go with the trends no matter how crazy they were. The surrealist approach was quite popular, and the already available to the mass audience graphic editing software made it really easy for designers to experiment by combining 3D with 2D, and even cut-outs in one composition.
Due to today’s information-heavy landscape of content creation, the anti-design style has made a comeback. With many creators prioritizing content over design or simply not having classically trained design skills enabled by tools like Canva, anti-design is on the rise again. Simply put, there are plenty of elements to choose from when it comes to the music-influenced design of the 90s.
The result was highly creative and tantalizing designs that appealed to everyone. For this Sunday Edition, Hyperallergic is excited to be collaborating with Southern California’s KCET and its arts and culture series Artbound in an issue celebrating the history of graphic design and social activism in the region. The issue is being published ahead of five short films that will launch on Artbound starting Monday, June 21, with each highlighting local designers, including Emory Douglas, John Van Hamersveld, Ernesto Yerena Montejano, Dignidad Rebelde, and others. The film on Sister Corita Kent, the beloved “Pop art nun,” premiered exclusively on Hyperallergic, and you can watch it here.
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